Cake. is a boutique studio that uses humanity and their stories as key elements to build and understand the world around us.

Founded by Annette Lin, we offer copywriting & strategy, rooted in culture, storytelling and connection.

Selected clients: Spotify (global) / Matches Fashion (London) / The Broadsheet by Edition hotels (global) Moda Operandi (NYC) / Hive (Miami & NYC) / håndværk (NYC) / Tata Mosaicos (Mexico) / Mercedes House (NYC) / ADAY (London & NYC)  

Capabilities: copywriting, strategy, creative, social media, editorial & more

Based in NYC, CDMX and down under (on unceded Awabakal land) 






© Annette Lin, 2021
Design by Lydia Rodríguez